tag:blogger.com,1999:blog-3754465410985722010.post7659857798008474921..comments2023-11-05T07:01:25.351-05:00Comments on Talk DIG: Social Objects for Business ConversationPeter Grahamhttp://www.blogger.com/profile/13528513338220605158noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-3754465410985722010.post-15998009551141176562008-04-18T09:48:00.000-04:002008-04-18T09:48:00.000-04:00George said, "I just wonder what it takes to influ...George said, <I>"I just wonder what it takes to influence and/or transform the core social objects within our business conversations?"</I><BR/><BR/>I'm reminded of a couple of attempts to engineer social object popularity, though I'm not sure if either conceived of them that way.<BR/><BR/>One is the prediction market itself - in addition to creating crowd wisdom, I imagine it also creates new, <I>productive</I> conversations that wouldn't have happened before.<BR/><BR/>The second is a recent "innovation" at my own office: poster-sized, one-page case studies from successful clients, posted all over the office; in addition to "educating" us, maybe that displaces a less valuable social object from some interactions, right?<BR/><BR/>This could call for some experimentation...I'm thinking something with a large sample size, say a retail chain. Take a couple of ideas for social object engineering, implement them across a range of offices, etc. The trick might be measurement - most employees don't want their email parsed and their offices bugged.Anonymousnoreply@blogger.com