Friday, March 14, 2008

Jeffrey Ma to Speak at DIG 2008

I am excited to announce that Jeffrey Ma will be a key note speaker at DIG 2008. If you are not familiar with Jeffrey, he is the main character in the best selling book Bringing Down the House and co-founder of the fantasy sports site The book has been produced into a major motion picture, 21, which will be released on March 28th. Below is the movie trailer.

Jeffrey's background is in number crunching, which is a required skill at the blackjack tables. Jeffrey will discuss how to use data driven analysis to make smarter business decisions. The Protrade fantasy sports site leverages Jeffrey's proprietary analysis tools and metrics to predict performance. His approach is to help the audience to move away from using their "gut" to make decisions and drive decisions based on quantifiable data. We are looking foward to Jeffrey's key note and expect the venue in Las Vegas to fit the bill.

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