Saturday, May 3, 2008

Lowering the Bar for Data Visualization

The luxury watchmaker Romain Jerome has created a $300,000 watch. For billionaires to tell time? Not exactly - the watch doesn't actually tell you the time. What's more, it sold out in 48 hours!

So what does the watch actually do?

“With no display for the hours, minutes or seconds, the Day&Night offers a new way of measuring time, splitting the universe of time into two fundamentally opposing sections: day versus night.”

Day versus night, huh? And it sells out for an unbelievable price?

I'm going to start working on a new dashboard project, directed at CEOs of multi-billion dollar firms.

It won't have KPI's, trends, links or navigation; all it will do is flash two words - either "MAKING MONEY" or "LOSING MONEY".

Next I'll develop a separate version to sell sports teams - a new scoreboard that flashes only whether the home team is "WINNING," "LOSING" OR "TIED".

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